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Puppies in the metaverse looking for a real home!
We developed an action with this global brand connecting the users´ behavior in the metaverse to their behavior in real life.
How were these worlds linked?
Through feelings!
Pedigree spread a thousand dogs all over Decentraland. Then, if you found a foster dog looking for a real home in Decentraland, it stood for a real-life foster dog.
Afterwards, Pedigree contacted you and was in charge of delivering this puppy to your home.
Immediately, it disappeared from the metaverse.
From web 3.0 to life 2.0
