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Nissan Latam contacted us to make a 3D intervention for the X-Trail New Car launch in Chile.
We had to produce 1 video (unveil) and a VR experience for this event in 3 weeks.
The product has the feature / characteristic that is an electric wireless car.
Nissan has developed a technology that uses a traditional engine to charge the batteries (not making the car move). We used this as a concept to match our animation idea towards that direction.
We designed two moments: One to feel the autonomy of driving 1000 km without having the car refilled; the other to explain how, in terms of technology, this can be done. We created an X-ray appearance for that part of the video to show how the engines work together.
This achievement was gratefully recognized in the event, and we hope this to be the first of many projects for Nissan.
We love empowering the client´s and agency´s ideas and make them happen.